About

Modern cross stitch kits, dreamed and designed between two wildly different, deeply loved places—Vermont and Florida.

At XStitch My Heart, we believe in the quiet thrill of turning something simple into something beautiful—one stitch at a time.

I’ve always loved that feeling. Whether it’s a jigsaw puzzle, a clean web layout, or a blank piece of Aida, I’m endlessly fascinated by the way little pieces can come together to create something meaningful.

After years working in tech as a Director of Engineering, I found myself in a moment of unexpected stillness—stitching to quiet the noise in my head. I thought, “I wish this was my job.”
So I made it my job. Because no one else was going to do it for me.

This brand is a bit like me: part structure, part softness. A little bit Vermont, a little bit Florida. A whole lot of Gemini energy.

Design is my favorite part—my head’s always buzzing with new ideas—but I’ve been incredibly lucky to collaborate with talented artists, designers, and photographers along the way. I’ll be sharing more about them soon.

Whether you’re just discovering cross stitch or rediscovering it as a creative escape, I hope these kits make you feel focused, inspired, and just a little bit delighted.

Happy stitching,
Lada Abbott, Founder